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	<title>WHY THIS WAY</title>
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	<link>http://whythisway.com</link>
	<description>Strategy, Innovation &#38; Education</description>
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		<title>SXSW 2012: Rise of Interest Networks, Brand Presence and Digital Trends</title>
		<link>http://whythisway.com/2012/07/sxsw-2012-rise-of-interest-networks-brand-presence-and-digital-trends/394</link>
		<comments>http://whythisway.com/2012/07/sxsw-2012-rise-of-interest-networks-brand-presence-and-digital-trends/394#comments</comments>
		<pubDate>Mon, 30 Jul 2012 13:32:00 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[enterprise software]]></category>
		<category><![CDATA[interest networks]]></category>
		<category><![CDATA[online privacy]]></category>

		<guid isPermaLink="false">http://whythisway.com/?p=394</guid>
		<description><![CDATA[How fashion and retail executives, marketing agencies and brands can leverage SXSW for digital education. How SXSW effects luxury, fashion, retail through technology.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Cultivate Creativity and Encourage Innovation</title>
		<link>http://whythisway.com/2012/06/how-to-cultivate-creativity-and-encourage-innovation/432</link>
		<comments>http://whythisway.com/2012/06/how-to-cultivate-creativity-and-encourage-innovation/432#comments</comments>
		<pubDate>Thu, 28 Jun 2012 22:47:41 +0000</pubDate>
		<dc:creator>Marguerite Darlington</dc:creator>
				<category><![CDATA[Business Models]]></category>
		<category><![CDATA[adobe state of create]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Imagine: how creativity works]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://whythisway.com/?p=432</guid>
		<description><![CDATA[Both fashion and marketing are inherently creative industries. How many professions boast positions such as “chief creative officer” and “creative director?” Fashion leaders are expected to create new, compelling and unexpected looks every six months; while digital marketers create marketing programs that must capture the capricious attention of the digital consumer 24-7-365. We all make it look [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Even when I’m a mess, I put on a dress because I’m a superwoman…</title>
		<link>http://whythisway.com/2012/06/even-when-im-a-mess-i-put-on-a-dress-because-im-a-superwoman/397</link>
		<comments>http://whythisway.com/2012/06/even-when-im-a-mess-i-put-on-a-dress-because-im-a-superwoman/397#comments</comments>
		<pubDate>Thu, 21 Jun 2012 15:36:19 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Pursuit Of Purpose]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[personal growth]]></category>
		<category><![CDATA[professional development]]></category>
		<category><![CDATA[purpose]]></category>

		<guid isPermaLink="false">http://whythisway.com/?p=397</guid>
		<description><![CDATA[A little over year ago, every inch of space in my life was taken up with something to do, somewhere to be, someone to meet. I was pushing myself to impossible limits, believing that was what it meant to be a superwoman. But I was burned out, a robot joylessly going through the motions. I [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>Lifestyle As A Luxury Business Model</title>
		<link>http://whythisway.com/2012/06/lifestyle-as-a-luxury-business-model/328</link>
		<comments>http://whythisway.com/2012/06/lifestyle-as-a-luxury-business-model/328#comments</comments>
		<pubDate>Wed, 06 Jun 2012 20:08:11 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://whythisway.com/?p=328</guid>
		<description><![CDATA[Luxury brand marketing. How luxury brands and retailers are using the consumer lifestyle as a business model and marketing model. ]]></description>
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		<title>WWDMAGIC Tradeshow: eBay Fashion &amp; American Express</title>
		<link>http://whythisway.com/2012/05/wwdmagic-tradeshow-ebay-fashion-american-express/652</link>
		<comments>http://whythisway.com/2012/05/wwdmagic-tradeshow-ebay-fashion-american-express/652#comments</comments>
		<pubDate>Thu, 03 May 2012 17:56:45 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://whythisway.com/?p=652</guid>
		<description><![CDATA[THE RESULTS:  Given our success in February of 2011, we continued the digital efforts of WWDMAGIC in August. There were over 7500+Tweets show wide. This time, we combined the online and offline activities with custom technology development from Bumebox. Here were the results: Live Campaign Covered: 08/1/2011 – 08/25/2011 Social media channels: Twitter, Facebook, Instagram, Bloggers [...]]]></description>
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		<title>The Other Bag By ALDO</title>
		<link>http://whythisway.com/2012/05/the-other-bag-by-aldo/644</link>
		<comments>http://whythisway.com/2012/05/the-other-bag-by-aldo/644#comments</comments>
		<pubDate>Thu, 03 May 2012 17:51:39 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://whythisway.com/?p=644</guid>
		<description><![CDATA[&#160; &#160; Results: Created influencer and content marketing program that targeted 25 to 45 year old women in the US for client ALDO. The goal was to build awareness brand awareness, affinity, acquire new followers on Twitter and Facebook as well drive commercial product sales. Online PR included Mashable, The Next Web, Refinery29, Mercedes Benz [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>ALDO Shoes &#8211; 40th Anniversary</title>
		<link>http://whythisway.com/2012/05/aldo-shoes-40th-anniversary/640</link>
		<comments>http://whythisway.com/2012/05/aldo-shoes-40th-anniversary/640#comments</comments>
		<pubDate>Thu, 03 May 2012 17:39:04 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://whythisway.com/?p=640</guid>
		<description><![CDATA[ALDO Group partners with social platform BumeBox to create interactive content site for consumers to celebrate its 40th anniversary ALDO Group, one of the leading fashion shoe retailers in the world, is celebrating its 40th anniversary this year. To continue its innovative use of social technologies, ALDO has now leveraged BumeBox, a real-time digital experience platform, [...]]]></description>
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