How to Cultivate Creativity and Encourage Innovation

Both fashion and marketing are inherently creative industries. How many professions boast positions such as “chief creative officer” and “creative director?” Fashion leaders are expected to create new, compelling and unexpected looks every six months; while digital marketers create marketing programs that must capture the capricious attention of the digital consumer 24-7-365.

We all make it look so easy, don’t we? Well, as you most certainly know if you are reading our site, being creative on a daily basis is hard work. It’s the best work, a true labor of love, but unfortunately it’s not a mindset that many people can achieve.

People want to be more creative

Eighty percent of people surveyed in the Adobe State of Create study felt that unlocking creativity is critical to economic growth and two-thirds stated that they believe creativity is valuable to society; yet only one in four believe that they are living up to their creative potential. The study surveyed 5,000 adults across the United States, United Kingdom, Germany, France and Japan to discover people’s attitudes and beliefs about creativity.