Press & News
Accolades
- “If you didn’t ‘be’, it wouldn’t ‘be’. You’re the energy that causes things to ‘be’ because of what you do. You’re the glue that holds everything together.” – John Caswell, Group Partners
- “This woman knows what she’s talking about.” – John Bell, Managing Director, Ogilvy 360 Digital Influence, on Macala Wright’s speech on Branding
2013: Press and Articles
- March: The Bastardization Of Influencer Marketing - PSFK
- March: Influencer Of The Week - BlogWorld
- March: Consignment Web Sites See Growing Audience – WWD
- February: 5 Components Of A Successful eCommerce Site - PSFK
- January: Digital Retail in 2013 – WWD
- January: Three Things Effective Leaders Know – PSFK
2012 Interviews & Articles
- Is Fashion Gaming The Next Marketing Frontier? – Huffington Post
- When A Stiletto Heel Is Not A Lifestyle – Nathan Branch
- 5 Digital Trends Shaping The Consumer Experience Economy – Mashable
- Fashion To Embrace Social Gaming – Women’s Wear Daily
- FMM on Snow White and The Huntsman – Kenton Magazine
- Le retour du salon de thé – Huffington Post Canada
- 5 Trends In High Tech Fashion – San Francisco Chronicle
- Fashion Forward Has Become Fashion Follow; Here Are the New Leaders – Huffington Post
- 10 Startups Chaning The Face Of Retail – Mashable
- New York Fashion Week: 1- Expert Tips For Style Bloggers – Teen Vogue
- Fashion + Tech Startups: Why They’re Funded – Fashionista
- 10 Fashion Technologies To Watch – Fashionista
- The Rise Of Social Commerce – WWD
- Mobile, Tablets Lead Holiday Charge – WWD
2011 Interviews & Articles
- How 9 Retailers Successfully Leveraged Game Mechanics – Mashable
- Social Media & Facebook sales on Cyber Monday – Women’s Wear Daily
- Barney’s New York – Fashion + Tech Profile of Macala Wright – The Windows Blog
- Fashion Bloggers, Posted & Represented – New York Times
- Bloggers Mean Business – ADWEEK
- Turning A Blog Into A Business – Bloomberg Businessweek
- MAGIC Trade Show + Pose Partner For First Mobile Collaboration – FashInvest
- Mobile Technology & The Rise of Asian Consumerism – CBS News
- Fashion Interning 101 – Style Republic
- DKNY Collaborates Digital Media Pioneers – Style Republic
- Mobile On The Go – Apparel Magazine
- Fashion Brands Take On Social Media – CBS News
- Fashion For Social Good: How Brands Are Paying Attention to Social Media – CBS News
- Fashion Apps That Are A Real Find – Los Angeles Times
- How To Connect Your Brand To The Right Infleunceres – Mashable
- RetailCamp Takes LA Fashion Professionals By Storm – California Apparel News
- 5 Ways Retailers Are Winning Big With Facebook Commerce – Mashable
- How Premium Fashion Brands Are Maximizing Their Social Media ROI – Mashable
- How HSN’s Crowdsourcing Model Could Shake Up Online Retail – Mashable
- DKNY’s Spring Fashioncast – La La New York
- White Paper: How Social Media Is Revolutionizing Retail – Apparel Magazine
- 7 Examples Of Stellar Branded Content In The Fashion Industry – Mashable
- Why The Fashion Industry Is Betting Big On Branded Content – Mashable
2010 Interviews & Articles
- The Future Of Augmented Reality – The Next Web
- Is A Career In Fashion Marketing Right For You – Style Sample Magazine
- Macala Wright on Social Media – SENKEN Japan
- FashionCampLA Discusses Emerging Technologies – Apparel News
- Cynthia Rowley Launches Bridal Line Via First Social Collaboration – Mashable
- Cynthia Rowley Partners With Foursquare – WWD
- How To Cultivate You Brand Online – Fox Rothschild
- Cynthia Rowley Foursquare Marketing Campaign – DM News
- Macala Wright Interview – Hollywood Today
- Style Apps The Latest Fashion Accessory – San Francisco Chronicle
- Macala Wright Feature – LA Examiner’s LA Fashion Week Highlights
- Social Media: The New Front Row of Fashion – Women’s Wear Daily
- How Social Media Changed Fashion in 2009 – Mashable.com
- Social Media & Marketing Fashion Brands Internationally – Sportswear International
2009 Interviews & Articles
- How To Launch A Successful Fashion Line – Fox Rothschild
- Fashion Marketers: Meet Macala Wright – Ian Sanders
- Brands, 1928 Jewelry and Sponsored Conversations – Jeremiah Owyang